1.Keyword Research

Proper research assures that your website is optimized around the keywords most often used by the customers. Without proper research, Optimization is likely to yield poor results. The research phase produces a finalized set of keywords that may be anywhere from 1-150 keywords.

2. Identifying your Competition

After selecting the best keywords, it is important to know which websites rank highest in the major Search Engines. Websites that appear the most often are referred to as your ‘Competition.'

3. Evaluating your Competition

Comparing your website to your Competition helps to give an idea of where the initial efforts of Optimization should be focused.

4. Detailed Website Analysis

A more detailed analysis of your website provides the details necessary to plan a successful Optimization.

5. Creating a Strategic Timeline

A timeline of events is created and made available so that you can benchmark progress made during Optimization.

6. On site Optimization

The following elements need be created and/or Optimized for the selected set of keywords.
1. Meta-tags & Title tag
2. Hyperlink Optimization
3. Image Alt tags
4. Content Optimization
5. HTML Site Map
6. XML Site Map
7. Directory links
8. Reciprocal links

7. Off site optimization ( Video & Content for submissions provided by client)

1. Social book marking submission
2. Social networking submission
3. Article submission
4. Blog submission
5. Video submission (Provided by client)
6. Forum Submission
7. Press release submission (Provided by client)
In some cases, additional content pages may also need to be created.

8. Monitoring & Reporting the Results

Monthly Progress Reports include information regarding
1. Work performed on the website
2. Current Performance in search engines for individual keywords